Jennifer's Blog Posting

[ First

Last ]

A Different View of Today's Market...And How to Thrive In It! (Part 1)

Posted by Jennifer Cummings on 3/16/2009

Isn't it amazing how time gets away from us? I haven't blogged in SO long, but just knew it was time to start up again. These are interesting, exciting - even sometimes scary - times we are in. I always seem to have a little different outlook or view on things than others out there, so...I hope you find this helpful! ~JC

Use The Success Triad…To Thrive in Today's Market!

This is an amazing time to be an agent! And I don't mean that in the false "rah-rah…let's all think positive even though we want to crawl into bed and pull the covers over our heads" way of thinking.

I mean that in the "survival of the fittest" way of thinking.

This is one of those times when good agents become great ones. When great agents become legends…and when everyone else sends in an application to work at Starbucks.

This is the type of market that will force you to practice excellence as a way of life. Think of it as the best self-help and success course – that you are getting for free.

Why do I say this?

Because in the demand-driven market, you could get away with lazy, sloppy business and still do pretty well. But today we're experiencing the consumer-driven market.

Consumers have become more savvy, more discerning – almost overnight. And that means that you get the opportunity to step-up your game and become the businessperson that you know you can be.

The elements of success have not changed. It is simply that the great and legendary agents have already made them a way of life, whereas the other agents have been one-hit-wonders or "lucky."

Those days are obviously over.

If you haven't been living the three core fundamentals of true, lasting success then now is the time to start living and practicing those fundamentals. Of course, if you aren't ready for massive success, then I hear Starbucks is hiring.

The Success Triad Fundamental #1: Mindset

The three core fundamentals of true lasting success are built like a triangle. At the base – the critical foundation – lies mindset. The only difference between people who are rich and those who want to be rich is what they think about. There are a lot of self-help books, programs, DVDs out there that all teach this fundamental principle of…what you think about comes about.

Another way to say that is that what you focus on you manifest.

Why is that critical to your success today?

Because if you are thinking about how you can survive this market that is what you are going to create. Survival. Contrast that with the agent who is 100% focused and committed to thriving in this market.

These two agents will have a very different outcome.

The agent with the positive attitude will automatically be more attractive to prospects. If you are focused on the negative elements, you will miss seeing the business opportunities that the positive agent will effortlessly spot. You must cultivate a state of positive expectancy.

There are only two things you are doing in business all the time.

You are either attracting or repelling business. There is no neutral.

The Success Triad Fundamental #2: Mechanics

The second core fundamental of lasting success is mechanics. Mechanics are the "how-to's" of any business.

And mechanics are what most agents love to focus on.

But mechanics without mindset will not make you successful.

People who learn how to "build rapport" without an abundant, positive, generous mindset will always come off as manipulative and untrustworthy. And people who learn the powerful marketing strategies that I teach, but who fail to adopt a "give to get" mindset, will not be successful.

Once you do have the mindset in place, however, there are certain skills that you can use to boost your business into the stratosphere. Particularly in this market, there are several tools that will have you dominating your market in no time flat.

Because consumers are now more demanding and informed, it makes sense that to compete effectively you are going to have to "up" your game. And how do you do that, you ask? Well…

The #1 way "up" your game is through marketing.

Building your marketing toolbox is the most powerful thing you can do to insulate yourself from competition. Creating a powerful marketing machine that can generate a predictable, steady stream of prospects that are qualified and committed to working with you is the tool to cultivate in this market.

=========================================

Stay tuned for part 2 of these thoughts...this one's getting too long! I wish you nothing but success and prosperity. Remember, though, success and prosperity involve much MORE than money!

"We make a LIVING by what we GET.

We make a LIFE by what we GIVE!" ~Sir Winston Churchill

[Go to Blog Entry List]

[Subscribe to the Blog in a RSS reader ]

Recent Post

Jennifer's Blog Posting

A Different View of Today's Market...And How to Thrive In It! (Part 1)

Posted by Jennifer Cummings on 3/16/2009